There’s an interesting post on ColumbusING about how COTA is planning on eliminating advertising from their busses:
COTA Eliminating Advertising
Published by Jon September 6th, 2007
Last week I was at a meeting where Doug Moore, Vice President of Planning and Customer Service at Cota presented. There were a lot of ideas exchanged about what would make COTA better. A few folks tossed around the idea of making the buses look nicer. COTA’s response to this has been with a policy change that eliminates all advertising from all City Buses. I think this is a bad decision. Mainly because they are eliminating a revenue source and secondly, it’s not the advertising that makes the buses look bad. It’s just really bad creative.
It makes the city more interesting with some decent advertising on the buses. Just as Orange Barrel Media has reinvented what we call “billboards”, there is an opportunity to reinvent transit advertising. Obviously, we’ve been punished with some pretty bad advertising on COTA buses, but why not step it up rather than eliminate it and lose money?
Can I just state the obvious here? COTA should turn over their advertising division to Orange Barrel Media. Problem solved!